Sparrow Foundation Corporate Giving

Through combined marketing efforts, our community partners connect their businesses and products with our network of caregivers, volunteers, patients, vendors, as well as other partnering organizations and companies. A partnership with the Sparrow Foundation helps our communities by providing vital philanthropic investment while aligning our partners with one of Michigan’s most respected and recognized academic medical institutions.

A gift to UM Health-Sparrow is an investment in the success of your company and the morale of your employees. According to a Cone/Roper Study on consumer attitudes, Americans value companies’ contributions to charitable causes. More than half of those surveyed indicated they want companies to be involved in improving the quality of life in their communities, and 84 percent stated they have a more positive image of a company if it is doing something to make the world better. Education and healthcare are the most important causes Americans want companies to support and their impact is more critical than ever. The same study found that, after price and quality, one-third of respondents consider a company’s responsible business practices the most important factor in deciding whether or not to buy a brand. Social responsibility was noted to be more influential than advertising.

Corporate philanthropy doesn’t just benefit relationships with external audiences; it also strengthens ties with employees. Studies have shown that employees feel good when their employers engage in philanthropy, and one way to improve employee loyalty is to be a good corporate citizen. Employees are well aware of budget constraints during tough times, but they also need to know the company for which they work is still a strong community member. They want to work for a business with heart.

Formed in 1960, the Sparrow Foundation is a 501(c)(3) charitable organization that serves the mission and vision of UM Health-Sparrow Health System. Donors receive federal and state tax benefits as provided under IRS law. Consult your advisor for specifics.